“Successful leadership is the ability to engage, motivate and challenge your teams whilst continually inspiring them with the values that you represent”.

CEO DISCLAIMER - “I DO NOT COMPETE, I SUCCEED AND LEAD WITH A FOCUSED STRATEGY”
I am not a typical CEO, I do not spend my time locked away in an office, surrounded by millions of excel sheets and looking at or talking numbers all day long, please do not mistake me for an accountant, bizarrely believe it or not, looking at numbers does not make, save or drive a business. Now don’t get me wrong or be misled, I run circles around any CFO, am able to look at a million numbers and see the error in the calculation and will be able to read a P&L and have solutions almost immediately. I lead change, transform businesses, connect to my teams, motivate my staff, innovate and disrupt to achieve success. I am a strategist, at least 5-10 years ahead of the industry, annoyingly decisive and usually have a solution within 2 minutes of asking me. I am a great communicator, direct, brutally honest, will not compromise on my values I don't care who or what, drive social responsibility and have great knowledge to transfer, meaning I am selfless. I make a difference, double profits, save costs, multiply revenues and leave you with more millions that you could imagine, but only and I mean only if I have autonomy, am passionate and am left alone to make that difference.

CHIEF CREATIVE OFFICER DISCLAIMER - “I AM A HYBRID, PART CREATIVE, PART COMMERCIAL, THAT’S WHY YOU KNOW I BUILD SUCCESSFUL BRANDS & BUSINESSES”
I am not a typical Chief Creative Officer. I do not make drama, stamp my foot to want to do it my way, have ridiculous creative designs that are impossible to achieve. I do not drive my factories, partners, designers or those around me insane by changing my creative direction every two minutes, nor do I make endless requests from my teams that drive them crazy. I design and lead creative with absolute conviction, I know exactly how to commercialize creativity, build successful brands and speak to the consumer in a way that they will become brand loyalists immediately. I build dreams based on reality and allow people to own a piece of something special without feeling they are excluded. I create brands that build legacy.

SPEAKER, PANELLIST, HOST AND MODERATOR DISCLAIMER - “IT’S NOT JUST ABOUT HOW THEY REACT TO YOU IN THE ROOM, IT’S THE IMPACT YOU LEAVE THE AUDIENCE WITH AFTERWARDS”
I am not a typical guest speaker at a conference. I disrupt, challenge, engage, motivate and hopefully leave the audience inspired. What ever initial agenda and subject that you ask me to speak about chances are I will say no, change it and then suggest what I will speak about that will make that difference. I am usually mobbed at the end of a talk and it takes about an hour or so for me after my talk to be able to leave. Event managers are often going crazy because the next speaker is starting late as the audience are still asking me questions.

CONTACT ME ON: asil@asilattar.com
If you genuinely have something exciting, engaging, want to make a change, build legacy, be strategic, want to innovate, turnaround, inspire and change the landscape.