Asil Attar is an award winning globally recognized fashion industry expert, business strategist, and transformational leader with over three decades of experience shaping iconic brands and driving growth across international markets. As a former CEO and Creative Director, she has led global powerhouses in luxury fashion and retail, delivering visionary leadership, transformation, brand elevation, and commercial success. Her unique hybrid profile, blending creative direction with strategic execution has earned her the Forbes ME most influential Arab women and top international CEO heading GCC companies, positioning her at the forefront of innovation, operational excellence, and brand transformation.
Today, Asil brings her unparalleled insight to the table as a consultant, advisor, mentor, and fractional CEO. She partners startups, SME’s. founders, fashion houses, and retail leaders to unlock growth, redefine brand narratives, and architect future-ready strategies. With a sharp instinct for market trends and a passion for nurturing talent, she is a trusted catalyst for change, growth, and leadership evolution in the global fashion and lifestyle landscape.
Transforming Brands into Powerhouses of Purpose, Profit, and Performance.
As a global fashion, retail, and lifestyle strategist with over 28 years of hands-on CEO-level experience, I empower brands and businesses to unlock their full potential through bold strategy, creative innovation, and commercial rigor. My consultancy services are designed to transform businesses holistically, from brand identity to digital presence, from team culture to operational excellence.
Whether you're a startup seeking clarity and scale, an SME looking to restructure and grow, or a legacy brand in need of reinvention, I provide end-to-end transformation across key areas:
STRATEGY & GROWTH: I develop clear, actionable business strategies that drive profitability, scalability, and long-term vision.
ORGANIZATIONAL RESHAPE: I lead business turnaround efforts by redesigning structures, reducing costs, and enhancing efficiencies to increase profitability.
LEADERSHIP AND CULTURE: I elevate leadership teams through executive coaching, performance development, and cultural transformation strategies that foster purpose-driven workplaces.
BRAND POSITIONING: I shape compelling brand narratives, elevate identity, and craft culturally resonant positioning strategies to ensure market relevance.
RETAIL AND MARKET EXPANSION: I help brands expand locally and globally through omni-channel retail models, franchise/JV models, and concept innovation.
MARKETING AND DIGITAL TRANSFORMATION: I create strategies that build visibility, loyalty, and advocacy along side digital transformation converting blueprints into scale.
COMMUNITY AND CONTENT: I develop engaging campaigns and community-first strategies that connect brands with their audiences authentically, emotionally, and profitably.
My mission is to transform vision into action, delivering commercial impact, inspiring human leadership, and creating brands that are relevant, resilient, and ready for the future.
Book a One-on-One Coaching Session with Asil Attar – Global Fashion, Brand & Retail Expert.
Unlock the blueprint for success with a private coaching session with Asil Attar, a globally recognized leader in fashion, brand strategy, and retail innovation. With decades of experience working with top luxury brands, Asil offers unparalleled insights to help you refine your brand, elevate your business, and master the ever-evolving fashion industry.
Whether you’re an emerging designer, entrepreneur, or established brand looking to scale, this session will provide tailored strategies, industry secrets, and actionable insights to drive your business forward. From branding and creative direction to retail expansion and leadership coaching, Asil’s expertise will empower you to navigate challenges with confidence and clarity.
Take the next step in your journey—book your one-on-one session today and turn ambition into achievement.
Over the course of my 28-year career, I’ve had the privilege of working with over 250 leading global brands, from luxury icons like Giorgio Armani to American heritage houses like Coach, and youth-driven powerhouses like Abercrombie & Fitch, DKNY, and Juicy Couture.
My role has spanned brand development, market entry, repositioning, retail rollout, and strategic partnerships, always with a focus on driving profitability, relevance, and long-term brand equity.
Whether launching exclusive collections, building franchise models, or elevating customer experiences, I’ve delivered results that align with each brand’s DNA while tailoring strategies to local and global market dynamics.
Brands I have worked with.
pr & Media
Attars exceptional work has earned her over $5M in organic PR and over 150 interviews. She has been awarded several industry accolades, including Forbes Top 100 Arab woman and Top 50 International CEO’s GCC.
She has featured prominently in top-tier publications, in recognition for her outstanding contributions to the fashion industry. Many publications have sought her insights on various topics related to the fashion industry, strategic insights, entrepreneurship, and women's empowerment.
