The Startup Scene
2020
Building global brands
An account of a career spent building teams and brands across three continents, and the entrepreneurial instinct inside large organisations.
Key highlights
01
Entrepreneurial instinct survives inside large organisations, if it is protected.
02
Teams built across three continents.
03
Building from nothing teaches what running at scale cannot.
The feature
The Startup Scene reads the career as an entrepreneurial one, even where it was conducted inside large corporate structures.
Building a footwear business from nothing in New York, then turning loss-making divisions in the Gulf, produced a method that treats a corporate brief with a founder's urgency.
The interview argues that the instinct is not rare inside big companies, it is simply rarely protected.
Summary written for this site. The original feature is published by The Startup Scene.
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